Sequence Lounge formerly known as “sequence” is founded in 2012 by Rashida Patel as a result of her passion for interesting prints & embroidery on well cut & sewed garments made with niche quality natural fabrics.
Rashida is a Banking Management graduate from Chennai , who later pursued Masters in Human Resource Management and had a successful career in Human Resource Development with leading MNC’s in India , to realise her calling was to eventually pursue her passion towards Designing!
Driven by her longing for gorgeous dupattas with traditional wear to contemporary silhouettes for more realistic & practical women of TODAY made her pursue & study her passion towards designing and fashion. sequence was later renamed to sequence lounge with a vision to make it a one stop affordable designer wear and accessories shopping experience.
Silhouettes are designed keeping in mind comfort , elegance , style ,versatility and value for money designer wear.We also customise as per client requirements more formal traditional & contemporary silhouettes , our forte being Bridal wear.
Our size gradings are different from the standard garment pattern sizings as we believe in creating a practical size chart apt for the more “Realistic Women” . Each design has a unique garment sizing which is shared along with each product.
Our goal is to revive traditional art of weaving and dyeing techniques along with interesting cuts and hand embroidery in our forth coming collections.
Rashida will be launching 2 collections every year of garments and accessories which will be retailed online as well as at some of the leading stores across India apart from the Trunk Shows we showcase them exclusively at.